News

From the big game to rock concerts: The real winners of big events

Major sporting and music events not only provide fans with lifelong memories and generate revenue for teams, producers, and sponsors but also significantly benefit the host city through economic stimulation and increased visibility.

Branding expert gives real-world insight into sports marketing

Founder and President of AP Brand Group Alexy Posner discussed how to spark social change through talent management and authentic branding with W. P. Carey students.

Valley cities: Millions of reasons to welcome Final Four

A Seidman Research Institute study investigates how the 2017 Men's Final Four impacted Arizona's economy.

W. P. Carey faculty use ChatGPT Enterprise technology for innovation across business

AI Innovation Challenge license recipients share how they leverage ChatGPT in supply chain, economics, and information systems.

How to deal with AI? Embrace it

ASU is striving to make sure students use AI in a safe and mindful manner.

How closure of Port of Baltimore could impact Arizona farmers

An ASU supply chain management expert discusses the shipping industry's risk mitigation plan.

ASU to offer country's first master’s degree program in artificial intelligence in business

The future workforce will need to understand the benefits and pitfalls of artificial intelligence, says an ASU information systems expert.

Goodyear Ballpark spring training attendance up 13% in 2024

A W. P. Carey research study investigates how the 2023 spring training season impacted Arizona's economy.

The evolution of artificial intelligence (AI) spending by the U.S. government

New W. P. Carey research emphasizes policies that will responsibly and effectively integrate AI technologies.

ASU business school launches first AI graduate degree program in the US

Artificial intelligence is an important business skill, says W. P. Carey Dean Ohad Kadan.